A market researcher called at a house while on his rounds with his questionnaire, and his knock was answered by a young woman with three small children running around her. He asked the harassed young woman if she minded replying to his questions and when she agreed, he asked her if she knew his company, Cheeseborough-Ponds. She shook her head and said no she did not, but then he mentioned that among their many products was Vaseline. At that, she said oh yes, she certainly knew of that product. When asked if they used it in their household, the answer was “yes”. So then the researcher asked the lady how she used it, and she replied: “To assist sexual intercourse.” The interviewer was amazed. He said, “You know, I always ask that question because everyone uses our product, and the usual replies we get are: for the child’s bicycle chain’, or ‘for the gate hinge’……we always know that most people use it to assist sexual intercourse, but they are too embarrassed to tell us that. Now, ma’am, since you’ve been so frank, could you tell me exactly how you use the Vaseline?” “Yes, of course,” she replied without any hesitation, “we put it on the doorknob to keep the kids out.”

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